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Paid Ad Conversion Tracking & Measurement
"These guys are the real deal when it comes to Google Ads."
Paid Ads Conversion Tracking
CAPI & Enhanced Conversions
CRMÂ Integrations
Call Reporting
Tracking enables continuous optimization by identifying what works and what doesn’t. From targeting to ad creatives, real-time data ensures every dollar is spent effectively, improving performance over time.
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With growing privacy restrictions and reduced cookie reliance, tools like CAPI and Enhanced Conversions ensure you continue to collect accurate data while staying compliant. This is essential to remain competitive in digital advertising.
Whether it's driving new leads for your service business, or generating sales for your e-commerce brand, we have the expertise to deliver robust tracking and measurement solutions for your ad campaigns.
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What is Conversion Tracking?
Tracking tools like Google Analytics, CAPI, and Enhanced Conversions provide critical insights into clicks, leads, and sales, allowing you to evaluate ROI and refine your ad strategies.
Bridge the Gap Between Online and Offline
For businesses with in-store transactions or offline leads, tracking tools like offline conversions connect digital ads to real-world outcomes. This gives you a full picture of how online ads impact offline revenue.
See what our clients say.
"Encipher has been pivotal to the growth of our business. From the planning stage, to the strategy, to the targeting for both our Google ads and our Facebook ads, they've been fantastic in getting the results we were looking for.”
Read The Case Study
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"Encipher has been a valued partner of ours for the past 3 years and have proven to grow our client base by delivering our brand message via targeted marketing. Encipher shares similar core values that we appreciate and respect, to the years ahead. Onwards.”
Read The Case Study
"Encipher has saved me thousands of dollars! For several years, I handled all the marketing for my company, but I reached a point where I was burning through ads and the ROI wasn't sufficient to continue. Once we connected, they immediately made changes to my ad program, and I began to see results. I highly recommend working with Encipher—these guys know their stuff!"
"Encipher's customized approach to our advertising and branding was tailored to ensure we met our desired objectives. Their team took the time to understand what we were looking to accomplish, while leveraging their expertise and partnerships to provide us with the best available solutions within our budget."
"Working with Encipher is nothing short of a joy. They treat your business like their own with the same compassion and dedication to grow and support your brand and business. They listen and then they act. We can’t recommend Encipher enough for small and large businesses."
“We had a break out month!  $172k in moves booked!  You guys are doing spectacular!  LETS GO!”
“Encipher has been great for us, they have taken our advertising and brought customers in we never saw before..."
"Encipher has helped my company make immediate improvements on the marketing side! They've set me up so I'm no longer wasting money on ads set up incorrectly [...]"
Lead Generation Tracking
For lead generation campaigns, tracking offline conversions ensures you can attribute actions taken after a lead submits their information, such as a phone call, in-store visit, or closed deal. By integrating Offline Conversions into your ad platforms, you can upload lead outcomes back to Google or Meta Ads, connecting them to the original ad clicks. This provides a clearer view of which campaigns generate revenue, not just leads.
E-Commerce Tracking
Conversion API (CAPI) is essential for accurate e-commerce tracking in a privacy-first world. By sending purchase and interaction data directly from your server to ad platforms like Meta and Google Ads, CAPI bypasses cookie restrictions and ad blockers, ensuring reliable tracking. This improves campaign performance, enhances targeting, and maximizes ROAS by providing complete, accurate data for optimization.
Track an ROI from your paid ad campaigns.
Your success is our main priority. We keep communication lines open and transparent to make sure you are getting everything you need to track the success of your ad campaigns.
Build for the future
Case studies
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