As a leading Ottawa marketing agency, Encipher Digital Marketing is always on the lookout for the latest trends and developments in the world of marketing. And as we look ahead to 2023, there are several exciting trends that we believe will have a big impact on the world of marketing.
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Here are our top 5 marketing trends to watch out for in 2023:
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The rise of AI and automation in marketing. You know those annoying chatbots that always seem to give you the wrong answers? Well, they’re about to get a whole lot smarter. Artificial intelligence (AI) and automation are transforming the way businesses market themselves, and we expect to see these technologies continue to evolve and become even more sophisticated in 2023. This means that businesses will be able to reach their audience more effectively and efficiently, while also providing a better customer experience.
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The continued growth of voice search. Ever found yourself talking to your smart speaker, asking it to play your favourite song or answer a question? You’re not alone. Voice search technology is becoming increasingly popular, with more and more people using voice assistants like Alexa and Google Assistant to search for information and interact with businesses. This trend is only going to continue to grow in 2023, and businesses will need to adapt their marketing strategies to make sure they are visible and easily accessible through voice search.
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The emergence of new social media platforms. Social media is like a box of chocolates - you never know what you’re going to get. And 2023 is likely to be no different, with the emergence of new platforms and technologies that will change the way businesses market themselves online. Whether it’s new ways of sharing content, new forms of advertising, or new social networking tools, businesses will need to stay on top of these developments in order to remain relevant and competitive.
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The importance of customer data and personalization. With more and more businesses collecting data about their customers, 2023 will be the year that businesses start to use this data more effectively to create personalized marketing experiences. By using customer data to tailor their marketing efforts, businesses will be able to provide more relevant and engaging experiences for their customers. Imagine getting a personalized email or advertisement that speaks directly to your interests - that’s the power of customer data.
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The rise of influencer marketing. Influencer marketing is kind of like having a cool friend who can help you promote your stuff. And in 2023, we expect to see this trend continue to grow as more and more businesses turn to influencers to help promote their products and services. We’ll also see a rise in the use of micro-influencers, as well as the development of new technologies and platforms that make it easier for businesses to work with influencers.
In conclusion, 2023 is set to be an exciting year for the world of marketing.

With the rise of AI and automation, the growth of voice search, the emergence of new social media platforms, the importance of customer data and personalization, and the continued rise of influencer marketing, there are plenty of trends to keep an eye on. As a leading Ottawa marketing agency, Encipher Digital Marketing is well positioned to help your business navigate these trends and succeed in the fast-changing world of marketing. So why not give us a call and see how we can help you stay ahead of the game in 2023?

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